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CRITICAL ISSUES
and PROBLEMS
Programmed threats can definitely cause
significant damage. The confidential information of Nokia can be captured
and transmitted to rival companies, critical information can also be
modified, and the configuration of a computer can be changed to allow the
subsequent unauthorized access, leading to entry of intruders. The
services provided by Nokia can be delayed for extended periods of time,
which could force the company’s clients and customers to lose confidence
in the company's ability to protect its confidential information. Nokia
can also experience legal ramifications if its systems are used as
strategic launch points for broader distribution of programmed threat
software.
Recovering from programmed threats can be
quite expensive for Nokia. However, the installation of preventive
measures and training of employees can significantly reduce the company’s
exposure to these threats with minimal costs than what it would take to
recover from them.
Gaining the trust and confidence of valued
E-commerce customers of Nokia is another issue. Customers have to be
impressed with the kind of service that the E-commerce website of Nokia
offers, and also the Nokia products that can be bought using the web site.
Consumers usually put their trust and confidence on a product that they
have tried and tested over the years. Thus, quality products and services
that are able to meet the needs of the customers is the main factor that
establishes loyalty and confidence of the customers.
NOKIA’s INTERNET PRESENCE
Nokia’s continued Internet presence will
be able to serve two main purposes: First, through the Internet they will
be able to educate their consumers regarding current issues and new
technology updates. Target consumers consist of people that Nokia aims to
attract to the Web site. These may include potential and current customers
and investors. Anyone who gains interest in a company and its products or
services is practically included as a target consumer. The proper
identification of the target consumer is crucial, since the Nokia Web site
has to be designed to make it appealing to the target consumers.
Therefore, the Nokia Web site has to be designed to be able to meet the
needs and expectations of the target consumers.
Secondly, through the Internet Nokia will
be able to sell their products or services. Nokia’s continued Internet
presence will be able to make their customers know that the quality and
durability of their products are high. As a result, the customers will be
encouraged to buy their products. In defining the purpose of the Nokia Web
site, for example, the information required to create the Web site has to
be the one that best conveys its purpose to the target consumers for it to
be effective.
RECOMMENDATIONS
A. Internet Marketing
Strategies
Internet
advertising
refers to the paid promotion of goods and services through a sponsoring
organization or company. While Internet marketing has the objective to
choose markets that have the capacity to purchase a product, Internet
advertising, on the other hand, is the paid communication through which
relevant information about the product is conveyed to potential consumers
(Jobber, 1998).
In a general
sense, Nokia can use Internet advertising to be able to impart to their
consumers the availability of a particular Nokia product or service. In a
way, Internet advertising will also enable Nokia to provide critical
information regarding their products or services. When an Internet
advertising campaign of Nokia is achieved effectively, this can lead to an
increased demand for the product.
There can be
possibly three main benefits for Nokia should it choose to push through
with Internet advertisements: (1) Nokia will be able to convey relevant
information regarding a particular Nokia product or service to their
customers; (2) Nokia will be able to persuade their consumers to purchase
the advertised product; and, (3) Nokia can then be monitored under the
watchful eyes of the public. Most successful Internet advertising
campaigns usually mix the elements of all three possible advantages.
B. Keys to
effective Internet marketing
strategy
The most important factor
for the building of an effective Internet marketing strategy is staying up
to date and being aware of the latest developments (Breivik,
1993). Unfortunately, this is the factor that
most companies neglect. However, there are still companies who are keen on
updating their Internet marketing strategies. This is a crucial factor in
maintaining a strong defense against the potential threats, but it is not
good enough. A strong defense consists of multiple layers of defense and
the ability to maintain these defense layers. Therefore, management of the
Internet marketing strategies is crucial.
Effective Internet marketing
strategies all boil down to Nokia’s willingness to invest on these. It’s
either Nokia would invest in its own resources, or the company could also
pass the requirement to an external provider. Investments on Internet
marketing strategy are always done in response to the threats, and large
financial gains can be possibly harvested even from modest investments. |
